Sharing the Pitfalls of Thought Leadership


It’s easy to avoid the pitfalls in content development by focusing on getting some of the basics right. I spoke with Matt Baldwin from Coast Communications and we agreed it all starts with your business strategy and communication objectives.  Developing a distinctive and engaging point of view needs to be done with your strategy in mind. Ideas for developing your point of view can be found all around you in the external factors disrupting your and your clients’ businesses. Keep it simply, but surprising!

Second, engage key stakeholders in your business (partners / leadership / the sales team), they can road-test your ideas, contribute to your narrative and then be ready to receive your message and get it out to their clients.

Finally, think about your channels to market and make sure you’re choosing the right ones to get your message out to the appropriate audiences to drive your business forward.